The Most Frequently Mispronounced Fashion And Beauty Brand Names

 A pronunciation guide that features the most commonly mispronounced names in fashion and beauty.

We’ve all heard (and OK, been) the seemingly savvy style fan who occasionally butchers a fashion phrase or the name of a favorite brand. The read-it-but-never-said-it embarrassment that left you tongue-tied by a Prabal Gurung dress on the runway or a La Roche-Posay lotion at the drugstore ends now. Here, some of the most frequently mispronounced words in fashion and beauty, and how to say them phonetically.

Aesop: ee-sop

Anna Sui: anna swee

Annick Goutal: an-eek goo-tal

Aveda: ah-vay-da

Avène: ah-ven

Balenciaga: bah-len-see-ah-gah

Batiste: bat-east

Biologique Recherche: bee-oh-loh-jeek reh-shersh

Byredo: bye-ray-doh

Caudalie: kaw-da-lee

CeraVe: serah-vee

Chanel: shun-nell

Chantecaille: shan-teh-kigh

Christian Louboutin: christian loo-boo-tan

Ciaté: see-ah-tay

Clinique: clin-eek

Davines: da-vi-ness

Decléor: deck-lee-or

Diptyque: dip-teek

Dr Hauschka: doctor howsh-kuh

Fekkai: fehk-eye

Glossier: gloss-ee-ay

Givenchy: jhee-von-shee

Guinot: gee-no

Guerlain: gher-lahn

Hermès: er-mez

Illamasqua: illa-mass-ka

Jurlique: jer-leek

Keihl's: keels

Kérastase: keh-ras-tass

Kevin Aucoin: kev-in oh-kwan

Korres: core-rez

La Mer: la mare

Lancôme: lohn-cohm

Lanvin: lahn-vahn

La Roche Posay: la-roshe-po-say

Leonor Greyl: lay-oh-nor-grail

L'Occitane: lox-ee-tahn

Maison Martin Margiela: may-sohn martin mar-jhell-ah

Miu Miu: mew-mew

Moschino: mos-key-no

NYX: nix

Ole Henrikson: oo-lah hen-rick-son

Ouai: way

Oribe: or-bay

Phyto: fee-toe

Sachajuan: sah-sha-hwahn

Shiseido: sheh-say-do

Shu Uemura: shoo eh-moor-ah

Sisley: sis-lay

SK-II: s-k-two

Stila: stee-lah

Thierry Mugler: tee-air-ee mu-glare

Versace: vur-sah-chee

Vichy: vee-shee

Yves Saint Laurent: eve san lau-ron